Saturday, July 20, 2024
food and drink

Digbeth Dining Club announces street food partnership with Aston Villa

Football fans will soon be able to enjoy a very different match day food experience when they visit the Villa from this month.

Premier League football club Aston Villa have announced a new partnership alongside the multi award-winning street food and events providers, Digbeth Dining Club.

The street food event, that welcomes over 6,000 people every week to their home on Lower Trinity Street will be creating a ‘street food court’ at home games this season.

Alongside a rotating lineup of some of their most popular food traders, Digbeth Dining Club (DDC) will be providing a whole host of entertainment to enhance the matchday experience for all match goers.

Adam Lowe, Head of Marketing at Aston Villa said “We can’t wait to welcome Digbeth Dining Club to Villa Park. The opportunity to support local independents and the Birmingham food scene, plus working with one of our city’s most popular destinations, is really exciting. We’ve worked with Independent Birmingham to include their cards on our Rewards scheme and looking to continue to support our city wherever we can. We’re also always aiming to improve the fan experience at Villa Park and this should bring something really different to our fans matchday!”.

Confirmed for the upcoming fixture against Newcastle United on Monday, 25th November are the multi award winning winning Thai street food outfit Buddha Belly, Greidy’s Wings + Strips, Beef on the Block, Street Chef and The Bournville Waffle Company.

Alongside them will be the Kings Heath based eight piece brass band, The Heavy Beat Brass Band, who will be playing live, alongside a live art demonstration and performances from three times World Freestyle Football Champion Ben Nuttall from 6pm.

Speaking of the new partnership, founder of Digbeth Dining Club, Jack Brabant, said: ”The team at Aston Villa share our vision in wanting to promote and celebrate local independents, and to be able to work at such an iconic space here in the Midlands is amazing.

“Asides from being foodies, we’re all massive football fans too, so to be able to showcase what we do and to try and better the matchday experience at one of the cities local teams is something we are incredibly excited about.

“Whether it’s booking in a live band, putting some live artists in, or even just making sure the food we’ve got on is the best you can eat at the stadium, we just want to bring a little taste of DDC to every game,” he added Digbeth Dining Club’s new match-day street food court will be positioned directly outside the Trinity Road Ticket Office from 6pm on Monday, 25th November.

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Richard Franks

Founding editor of Counteract. Freelance travel and music journalist.