Tonic Music for Mental Health Teams Up with Coventry’s hmv Empire for a Sound Partnership
A new collaboration is striking a chord in Coventry as Tonic Music for Mental Health joins forces with hmv Empire, a venue that’s as passionate about music as it is about community. This partnership, rooted in a shared love for tunes and well-being, promises to amplify mental health support across the city’s vibrant music scene.A Connection Born in Coventry’s Musical Souloventry holds a special place in Tonic Music’s heart, thanks to its Founding Patron, the late Terry Hall of The Specials—a band woven into the city’s 2-tone legacy. The link with hmv Empire sparked when director Phil Rooney caught sight of Tonic’s stand at The Specials’ iconic Coventry Cathedral gig. What started as a chat about a sponsored hike has grown into something much bigger—a lasting alliance aimed at nurturing mental health in music circles.
“We’re over the moon to back Tonic Music,” says Rooney. “Terry Hall and The Specials mean the world to us, and supporting a charity that tackles mental health in the music world just feels right. We see the struggles—whether you’re a pro in the industry or a fan in the crowd—and Tonic’s work fills a gap for those who’ve felt lost. We’re excited to help them raise the roof on awareness and action.”Boots on the Ground at hmv EmpireTonic Music is already making waves at hmv Empire, setting up their mental health info and merch stands at shows. They’re also teaming up with the venue’s stellar crew to plan charity gigs, fundraisers, and auctions. Known for its eclectic lineup—think big-name bands, rising stars, club nights, and tribute acts—hmv Empire embodies Coventry’s rich musical heritage, from 2-tone to the UK’s first all-night raves. “The team there is warm, fun, and totally gets what we’re about,” Tonic shares. “Every gig-goer we chat with raves about the vibe—it’s a perfect fit.”
‘Need A Tonic?’ Campaign Hits the Stage
hmv Empire is among the first to roll out Tonic’s new Need A Tonic? poster campaign, designed to catch eyes and spark conversations. With three versions—one for artists and crew, one for venue staff, and one for fans—the posters point to Tonic’s ‘Supportal,’ an online hub packed with mental health tips and resources. Spot one at a gig? Snap a pic, share it with #NeedaTonic, and you could snag a free T-shirt. It’s a simple way to spread the word and score some swag.Why This Matters For Tonic Music, this partnership is more than a gig—it’s a chance to honour Coventry’s musical DNA while supporting those who live and breathe it. Whether you’re behind the scenes or in the mosh pit, the music world can take a toll, and Tonic’s here to help. hmv Empire’s commitment to community and creativity makes it an ideal ally in this mission.
Join the Party
Tonic’s itching to connect with Coventry’s music lovers. “Drop us a line on social media and tell us which hmv Empire shows you want us at,” they urge. Dive deeper into their work at www.tonicmusic.co.uk. With gigs lined up and a shared vision in play, this duo’s ready to make some noise—for mental health and music alike.
Quick Hits
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Who: Tonic Music for Mental Health + hmv Empire
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Where: Coventry’s hmv Empire
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What: Mental health stands, charity events, and the Need A Tonic? campaign
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More: www.tonicmusic.co.uk
Get ready to rock out and reach out—Coventry’s music scene just got a whole lot healthier!
