Counteract was formed in a South Birmingham bedroom in early 2010 by Richard Franks after the frustration of a lack of media coverage of the UK’s Second City. The aim was simple – to provide contemporary coverage of local news whilst targetting both a Midlands and a national audience at the same time. Birmingham is often overlooked in the music industry and Editor, Richard Franks, thought it was time for a change:
“It’s important to recognise that Birmingham has a radiant music and culture scene, which is often thwarted by the stature of cities such as London and Manchester.
“Our aim was to prove that Birmingham does actually exist and in order to do that we felt that we needed a platform which allowed us to promote the hundreds of local artists out there.
“Counteract was then born. We’ve rebranded a couple of times, but the end goal has always stayed the same- to give Birmingham the promotion it deserves.”
Over the past three years we have formed a successful connection with Aston Villa Football Club, for whom we are their Official Local Music Provider. We handpick the best in local music to be played at Villa Park across the PA system, and for three successive years we curated the live music stage at the Aston Villa Kit Launch Festival.
Alongside the everyday running of the magazine, Counteract also hosts gigs and club nights in Birmingham to promote the magazine and showcase the best up-and-coming talent at some of the best venues in the city including bands such as Crystal Fighters, Peace, Swim Deep, Jaws and Wolf Alice. Venues we’ve recently used include O2 Academy, O2 Institute, Hare & Hounds, The Rainbow and The Sunflower Lounge.